Designing Rebel Coffee: Crafting a Bold Brand for a Passionate Coffee Experience
For over 20 years, Rebel Coffee has grown through a close partnership built on shared experience and passion. The branding, website, and packaging for this coffee chain were designed to capture the essence of their mission: bringing joy and pride to everyday moments through exceptional coffee. The bold logo, user-friendly website, and eye-catching packaging for their wholesale lines all reflect Rebel Coffee’s commitment to quality and the love they pour into every cup.
Branding
Rebel Coffee’s visual identity features a bold and distinctive logo that reflects the passion and energy of the brand. The design embodies Rebel Coffee’s philosophy of finding joy and pride in simple, everyday moments, like a morning cup of coffee. It emphasizes their commitment to providing high-quality, ethically sourced coffee with a sense of purpose.
Website
Rebel Coffee’s website was designed to be intuitive and engaging, perfectly aligned with the brand’s mission. The site invites visitors to explore the world of Rebel Coffee, showcasing their locally roasted, ethically sourced coffee, and innovative brewing methods. The design aims to educate and inspire, making the online experience as enjoyable as the coffee itself.
Packaging and Merchandising
As Rebel Coffee expanded, packaging for their wholesale lines was developed to maintain the brand’s clean, bold, and impactful aesthetic. The packaging design communicates Rebel’s dedication to quality and ethical sourcing. Every detail was crafted to ensure that Rebel Coffee’s mission stands out, whether in a retail space or a customer’s home.
