Friends of the Fells: Impact Reporting Suite
For the Friends of the Middlesex Fells Reservation, I developed a cohesive visual language for their 2024 and 2025 Impact Reports and their Strategic Action Plan. My goal was to transform organizational data into a vibrant story that feels as organic and welcoming as the Fells itself.
The Design Approach
- Eco-Conscious Print Design: To align with the organization’s conservation mission, I prioritized a “print-smart” layout. By utilizing clean white space and modern typography, I reduced ink coverage for a more sustainable physical product without sacrificing professional impact.
- People-First Storytelling: Rather than dry charts, these reports are anchored by high-energy photography of actual volunteers and programs. This “fun and feeling” aesthetic ensures the community remains at the heart of every page.
- Unified Brand Experience: I translated the playful spirit of their website into a structured, tactile format. The design remains cohesive across their physical mailings and website versions ensuring a professional look regardless of how a donor engages.
The Outcome
This suite provides a repeatable framework that honors the Fells’ successes while clearly communicating their future vision. The result is an accessible, eco-conscious communication tool that resonates with donors and nature lovers alike.
